New products and promotions to hold retailers happy
Sure to excite retailers are new jewelry offerings to follow on its successful introduction last year of your 18K gold-plated Shine Collection, which involved flagship charms, 
Pandora Black Friday 2018 as well as your broader range of necklaces, pendants, bands and earrings.
Extending its jewelry assortment beyond charm bracelets may be a major initiative for the company’ azines future.
“Pandora is well known due to the charms and bracelets, ” Keswani claims, “but we are evolving into some sort of full-line jewelry assortment which has grown steadily within the past 2–4 years. Today about 25% of our business is at jewelry items other than charms in addition to bracelets. ” The goal is to grow that share to 50% of overall revenue by 2022.
Laurie Mc Donald adds that Pandora’s diversification in to other **Pandora Black Friday** jewelry categories is attracting clients who then may convert to beauty customers.
“We believe expanding to any full-jewelry offering is key, ” your woman says. “But we continue to also innovate in our charm platform to stay relevant there, Pandora Black Friday Charms as well. ”
To that stop, Mc Donald pointed to a new bracelet collection called Reflexions that should be introduced in October for the holiday gifting season that is definitely distinctly different in style and design from what is available in its charm assortment before. “We continue to provide our users with items for personalization and self-expression by way of jewelry, ” she says.
In help of its independent retail network, along with new products for fall, Pandora will continue to check out the sales calendar to time exclusive promotions appropriate for them, like one planned for upcoming Online business Saturday, November 24, 2018. “We must have interaction across all channels, ” she states that.
Keswani adds, Pandora Black Friday Sale “We believe the future of Pandora is approximately assortment and newness for the OUGH. S. consumer specifically. We are positioning great effort into that. ”